Fast Web Formula 3 Experts: From left to right: James Schramko, Gideon Shalwick, Simon Johnson, Kyle Tully, Andy Grand, Mike Rhodes, Jean Sheahan, Alexi Neocleous, Suraj Sodha, James Dyson, Leanne King
Alexi Neocleous
- How to improve your conversation: tell a story, solve problems, be unique, build a tribe
- Buyers are more important than prospects! (Think about this when you decide where to focus and how to build your list!)
- Problems are markets. Ask these questions: What makes your ideal customer angry? What frustrates them? What is their biggest fear? What hidden fear do they have? What keeps them awake at night?
- Use dramatic demonstration as proof. When you claim something always prove it!
- To be unqiue have better proof
- Use first, only or most in your marketing message (best if you can use two or all of them. If you can use all, you’re on to a winner!)
- Communicate to the reptilian (survival) brain, which is emotional and doesn’t change. Appeal to the following emotions: greed, fear, anger, envy, vanity, guilt, exclusivity, flattery, salvation. lust, pride, laziness.
- Research your market though niche publications, forums, and surveys
Kyle Tully
- Regularly review your profit targets (90 days) and compare to last 30 days. What’s the gap? How can you bridge this gap realistically?
- Be clear on your WHY? – What’s your point? What’s your exit strategy?
- Be clear on your USP and your niche (see summary part 1 for notes on charging more if you specialise).
- Position against negative perceptions in your market and give a guarantee
- qualify incoming leads (survey, email response, preliminary qualifying call, budget)
Ed O’Keefe
- Play a bigger game – wherever you are now, you can do more!
- Create a culture where clients pay, stay and refer.
- Ask yourself: What are the unique gifts and skills that you have that would make the biggest different in you (financial) life?
- You are the master of your fate, You are the captain of your soul. (adapted from the poem Invictus by William Ernest Henley)
If you didn’t make it to fast Web Formula 3 and you’re committed to growing your business, I highly recommend you purchase the recordings. For this event only online recordings are avialable, no physical DVD products. As for the event tickets, if you decide to purchase the FWF3 recordings I offer you a Fast Web Formula 3 recordings bonus when you buy through my link.