Free Keyword Research Tips Part 2

In my recent post on free keyword research, I outlined some simple strategies on using the Google search engine to do keyword research.

In this post, I want to show you how to use free keyword research tools to find out even more keywords for your niche.

One of the most powerful methods of creating is to gather ideas from your environment, including your competitors. It follows the saying “To criticise is easier than to start from scratch.” In marketing and copywriting speak, this is called swiping.

Swiping your competitors keywords is a very powerful technique to get your own keyword research started, and even to confirm and benchmark your existing research. (Just remember that you can always raise your standards and go beyond your competitors benchmark too!)

Using the Google Keyword Research Tool

Firstly, make sure that your competitors website is actually optimised to ensure you’re choosing someone who actually sets high standards for themselves. To do so, quickly look at the title of their website and their heading and see whether they are using keywords.

Then go to the Google keyword research tool www.googleeasysearch.com.

Check Website Content in the box on the left hand side, and paste your competitors URL in the box on the right hand side.

You will now see a results page that displays keywords according to different groups. Don’t worry too much about the search volume data of each keyword – I will cover more advanced keyword research in a future post.

You can now pick and choose the keyword groups that are applicable to your project.

You should now have a much longer list of potential keywords for your project.

Be sure to add these to the txt file where you are collating your keywords and to group them so you can easily identify the separate groups of keywords.

This will come in handy when choosing which main keyword and which related keywords you can use for a blog post, for your article marketing, etc.

Leave a comment below if you have questions or you have other great ideas for free keyword research tips.