According to the Australian Bureau of Statistics (ABS), in 2007-08 Australian businesses made online sales worth more than $81 billion, an increase of 20% over the previous year . Online income for Australian businesses is expected to rise further, as internet access spreads even wider, and people become more comfortable buying online.
The same research found that large businesses were more than three times as likely to have a web presence than small businesses – meaning now is an excellent time for any offline business to get an advantage over their competitors and take a cut of the profits.
Don’t Wait – Act Now!
If you’re waiting for your business to truly excel, but you continue to get the same results year after year, it is likely that you are losing business to your competitors who are changing with the times and going online.
Australians are continuing to become more comfortable with online purchases and it is well known that many people simply search the internet to find products and services, rather than fishing out the yellow pages and finding a service or business.
If you already have a website, that’s great. Think about the return you get from your investment, how much money did you spend on it and how many new customers does it generate every month? If you think there is some more, untapped potential, you’re probably right. The old adage ‘When you build it they will come’ simply doesn’t apply on the internet. There are just too many alternatives for potential customers.
If you want to find out more about the benefits of taking your business online, download our free white paper on taking your business online today!
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